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Swisspeak Resorts and GB Snowsport announce new partnership
Swisspeak Resorts become latest brand to back GB Snowsport
Swisspeak Resorts have become the latest brand to sponsor GB Snowsport, simultaneously announcing a new partnership between the apart-hotel chain and Men’s Slalom World Cup team member, Laurie Taylor.
Effective immediately, Swisspeak Resorts becomes a headline sponsor of the British Alpine Skiing team, with Swisspeak Resorts branding to appear on the team’s race equipment.
Swisspeak Resorts CEO Sebastien Travelletti, said:
“We try to do everything possible to allow athletes to live from their passion for the mountains, which we all share.” before going on to explain that mountain sports are in the DNA of Swisspeak Resorts, and the brand’s commitment to supporting young snowsport athletes and Federations.
The deal, which will run for an initial term of three years, will see GB Snowsport Alpine skiers race with Swisspeak Resorts branding, while the resort of Zinal will provide an on-going training base for British athletes and will act as potential future hosts of the GB Alpine Championships, subject to further discussions.
Header Image: Laurie Taylor.
(Photo by BEZARD Hans/Agence Zoom/Getty Images)
