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Financial Times to become Official Partner of GB Snowsport

Partnership will see Financial Times appear on Alpine and Para-Alpine World Cup race suits throughout 2024/25 season

GB Snowsport are delighted to announce the Financial Times as an official partner to Britain’s Olympic and Paralympic ski and snowboard teams ahead of the 2024/25 season. 

The partnership will see the media brand appear on British Alpine and Para Alpine World Cup Squad race suits throughout the season, with GB Snowsport and the Financial Times collaborating on new opportunities to promote the success of Britain’s snowsport athletes to the publication’s worldwide readership. 

British snowsport athletes head into the new season with two years’ of historic performances under their belt, with the nation crowning World Champions in Freestyle Snowboard (Mia Brookes), Team Snowboard Cross (Charlotte Bankes and Huw Nightingale) and Para Alpine (Neil Simpson) among almost 100 World Cup, World Championships, and X Games podiums since the Beijing Olympic and Paralympic Winter Games in 2022. 

The partnership seeks to elevate the successes of British skiers and snowboarders and raise the visibility of their achievements to new audiences as the Milan-Cortina Olympic and Paralympic Winter Games qualifying period begins at the start of the 2024/25 season. 

Commenting on the partnership, Vicky Gosling OBE, GB Snowsport Chief Executive said:

“We’re so pleased to announce this partnership with the Financial Times. The FT is a brilliant fit for the type of British excellence that our athletes demonstrate week in, week out, and we’re really looking forward to working with the team to help make more people aware of the extent of Britain’s successes on and off the slopes.” 

Danny Aldred, Financial Times Commercial Director – Key Accounts & Investment, added:

“We are delighted to be partnering with GB Snowsport at such an exciting time of their growth. The FT continues to publish outstanding coverage of the business of sport, and we believe this to be a growing and engaging market for our subscribers and advertisers. We are proud to be partnering with an organisation at the forefront of promoting British talent to the world.“

Race suits featuring the Financial Times brand will appear for the first time at the Levi Slalom World Cup in November.