Will started skiing at the age of six on a family ski trip to Tremblant, Canada. He soon joined the Norfolk Snowsports Club and transitioned into becoming an alpine skier. After five years of alpine skiing, he found Slopestyle, and spent a few years competing and travelling in it. At fourteen he started Mogul skiing and by fifteen was travelling to Australia to train moguls with AUSMSA. Since September 2019, he has fully transferred over to the GB Mogul team, and is competing on the World Cup circuit.