New partnership formed to support skin protection for elite snowsport athletes
GB Snowsport have today announced a new partnership with LifeJacket Skin Protection, which will see the brand act as GB Snowsport’s official skin protection partner for the remainder of the 2023/24 season.
Built on a shared belief in the importance of skin protection in winter sport, the partnership will see LifeJacket Skin Protection products made available to GB Snowsport athletes and coaches to help provide daily skin protection through the rigours of elite skiing and snowboarding.
With a vision to stop the increase in skin cancer, one of the world’s most common and preventable cancers, LifeJacket Skin Protection works extensively to provide people with the knowledge, tools and products to better protect their skin.
GB Snowsport athletes will benefit from access to high-performance LifeJacket Skin Protection products, developed and made in Britain, that are used and stress-tested by Olympians, pro athletes, sports teams, the military, and dermatologists.
Billy Boulos, LifeJacket Skin Protection Co-Founder, said: “We are delighted to add GB Snowsport to our roster of sport partners, and to be able to provide Britain’s best skiers and snowboarders with access to our rigorously tested skin protection products. We really want to spread the word about the importance of skin protection in every walk of life, and through this partnership we can show just how vital that is for anyone who spends their life outdoors in the mountains.”
Chris Scott, Head of External Relations at GB Snowsport said: “We’re really pleased to be working with LifeJacket Skin Protection through the rest of the current season. Skin protection is an often overlooked but absolutely critical part of protecting our athletes now and in the future, and we look forward to working with the LifeJacket Skin Protection team over the coming months to provide more athletes with cutting-edge Skin Protection support.”