GB Snowsport

As the season draws towards a close, British athletes continued to set new standards across Europe

Taylor takes double bronze at Telemark World championships

Jaz Taylor‘s incredible season continued at the Telemark World Championships with a brace of bronze medals in the Sprint and Classic disciplines.

Having shown imperious form throughout the season to lead the overall World Cup standings, Taylor’s competitive pedigree remained on full show at the 2025 Telemark World Championships as she secured third place finishes in two events alongside a fourth place in the Parallel Sprint. Remarkably Taylor’s showing marked the second time she has taken multiple medals at a single World Championships, having left the 2023 Murren World Championships with silver and bronze.

The Telemark calendar now shifts back to World Cup races, with a single meet left and the Overall Crystal Globe title still on the line, with Taylor holding the advantage against Argeline Tan Bouquet in second place.

Jeannesson records best ever British World Championships Moguls result

Mateo Jeannesson confirmed his status as one of Britain’s most exciting young talents, with the best ever result for a British Moguls skier at World Championships. Jeannesson’s fifth place in the Dual Moguls competition goes one better than the country’s previous best performances, set by Makayla Gerken Schofield in 2023 and Thomas Gerken Schofield in 2021.

Elsewhere in the Moguls competitions, there were top-30 finishes for Makayla Gerken-Schofield (23rd in Moguls, 27th in Dual Moguls) and Cali Carr on her World Championships debut (28th in Moguls, 25th in Dual Moguls).

Bronze for Bankes and Nightingale impresses in pre-World Championships World Cup

The Montafon Snowboard Cross World Cup saw impressive showings for Charlotte Bankes and Huw Nightingale as both tuned up for the start of the SBX World Championships programme this week.

In the individual World Cup races, Bankes secured third spot and a sixth individual women’s World Cup podium, while in the Men’s contest Nightingale came in in 21st place, his joint highest World Cup finish of the season.

The Team event saw Bankes and Nightingale make it through to the Big Final before being pipped at the last stage, taking fourth place with a World Championships team event to follow this week.

Cross-Country World Cup season draws to a close with brace of top-10s

Andrew Musgrave and the Sprint team of James Clugnet and Andrew Young brought the Cross-Country World Cup season to a close with a brace of top-10 finishes in Lahti.

The Team Sprint saw Clugnet and Young ski with great skill and speed to book tenth place in a stacked field for the country’s highest Team Sprint finish this season, while the 50km C gave Musgrave a seventh top-10 finish of the season as he also finished in tenth position to close off another outstanding season for the pre-eminent British Cross-Country skier of his generation.

Slew of Slopestyle top-20s for World Championship Brits

The Freestyle World Championships Snowboard and Freeski Slopestyle contests delivered five top-20 finishes with Mia Brookes (6th), Kirsty Muir (6th), Maisie Hill (14th), Katie Ormerod (16th), and Chris McCormick (17th) all hitting the higher marks. For Brookes the result represented a good showing having been suffeirng with illness since the beginning of the Championships, while for Muir it marks another excellent performance in the context of her continued return from injury. Hill and Ormerod both looks in good form in the Snowboard field, while McCormick delivered an outstanding run with only one small mistake towards the end of the run denying him a place in Finals.

Meanwhile, Txema Mazet-Brown came in 45th, Tom Greenway 39th, and James Pouch 36th, while in Ski Cross Ollie Davies took 32nd and Scott Johns 36th.

GB Snowsport are delighted to confirm an 18-athlete travelling squad will represent the nation at this month’s Freestyle World Championships in St. Moritz/Engadin.

The squad, which is the largest ever to represent Britain in a Freestyle World Championships setting, features a roll call of some of the best Freestyle skiers and snowboarders in the world, and a raft of bright young talent making a mark on the world stage across multiple disciplines including eight World Championships stage debutants.

2023 World Champions Mia Brookes (Freestyle Snowboard Slopestyle) and Charlotte Bankes and Huw Nightingale (Team Snowboard Cross) are joined by reigning Junior World Champions Mateo Jeannesson (Individual Moguls) and Txema Mazet-Brown (Freestyle Snowboard Big Air), current 2024/25 Freeski Halfpipe joint-Crystal Globe holder Zoe Atkin, and a host of World Cup podiuming athletes across multiple disciplines.

Opening on Wednesday 19 March with Moguls, the 2025 World Championships run until Sunday 30 March with British representation across Moguls, Ski Cross, Snowboard Cross, Freestyle Snowboard (Big Air. Slopestyle and Halfpipe) and Freeski (Big Air, Slopestyle, and Halfpipe).

Speaking after selections, GB Snowsport Head Coach, Pat Sharples, said:

“This year’s Freestyle World Championships is a huge moment for GB Snowsport, and I’m extremely excited about the depth of talent in the team that’s been selected to compete. Bakuriani 2023 gave us so many incredible moments, and I know everyone around the team is focused on performing to their best and hopefully giving us plenty more memorable moments over the next few weeks.

“It’s great to have a team that combines great experience with youthful promise; everyone selected and all the coaches and support teams behind them deserve huge credit for creating such an exciting and competitive group of athletes.”

Charlotte Bankes (Snowboard Cross) said:

“This has been another tough but positive season, and heading into World Championships I’m really happy with where my form’s at.

“Obviously last time out in Bakuriani was really special, winning the team event alongside Huw, and I’m going to give it my all to make sure this year is another great occasion.

“World Championships are always super competitive, and hopefully that will mean some great racing for the fans, and some good results to look forward to.”

Liam Richards (Freeski Halfpipe) said:

“I’m really proud to have been selected for World Championships and very much looking forward to getting into resort with the rest of the British team.

“I feel like I’ve made real strides with my skiing this year; competing in events like this is a great way to continue to test myself against the best in the world, and I’m excited to get out there, try to put down my best run, and see how far it can take me.”

Full Squad Selections:

Moguls

Freeski Park & Pipe

Snowboard Park & Pipe

Snowboard Cross

Ski Cross

* Set for World Championships debut

Britain added three more World Cup podiums on another impressive week of action

Bankes and Nightingale take Turkish podiums

An impressive weekend of Snowboard Cross performances yielded podiums in the Women’s and Team events, with Charlotte Bankes continuing her run of dominant form.

In the individual competitions, Bankes was once again flawless as she executed a well-developed race strategy to secure Gold in the women’s competition, taking a fourth consecutive World Cup win in the process. Having finished fourth in the season’s opening competition, Bankes hasn’t missed a beat since and currently sits atop the overall standings with the World Cup season now more than halfway to completion.

The following day’s Team event saw Bankes and Huw Nightingale combine for a superb Silver medal winning performance behind a highly-rated Australian team. The result continues a rich vein of form for Bankes and Nightingale in the team event, with sights firmly set on the next Team race in Montafon before the pair set out to defend their Team World Championships title in St Moritz.

Barnes-Miller secures first World Cup podium of season in Steamboat

James Barnes-Miller grabbed his first Para Snowboard World Cup podium of the 2024-25 season with a third-place finish in the Snowboard Cross event in Steamboat, Colorado.

Having finished fifth in the week’s opening races, Barnes-Miller broke through into the Big Final in the second of the double-header competition, before coming through in third place to notch his first podium appearance this season.

In the women’s races, Nina Sparks took a heavy fall in the opening competition on her way to consecutive eighth-place finishes, with the team now set to be reunited with fellow World Cup squad members Ollie Hill and Matt Hamilton for the Para Snowboard World Championships in Big White, Canada, which kick off this week.

Musgrave and Clugnet impress in Trondheim

Andrew Musgrave and James Clugnet were the pick of the performances in the opening races of the 2025 Cross-Country World Championships with a seventh-place finish in the 20km Skiathlon and 19th place in the Sprint Free respectively.

In a nail-biting Skiathlon race, Musgrave was right up in the leading pack from the midway point, leading with 2.5km to go before a brutally fast finish saw him nudged back into seventh place for a result which confirms his continued status as one of the world’s top Cross-Country skiers.

In the opening races of the Championships, James Clugnet demonstrated his enduring Sprint capabilities with a top 20 placing in the Sprint Free event, registering one of the best British Sprint results of the season to date in the process.

Elsewhere, Joe Davies looked in excellent form in his sole World Championships appearance finishing 24th in the Skiathlon, with Gabriel Gledhill taking 55th spot.

Jeannesson at the double in Almaty

Mateo Jeannesson delivered another pair of solid performances at the Almaty Mogul World Cups, landing 15th in Dual Moguls and 24th in Individual Moguls. In a season where Jeannesson has delivered consistent top-30 finishes, the 20-year-old’s Almaty performances continued to show why he is rated as one of the sport’s brightest young talents, and a real prospect in the coming seasons.

Two top 30s for Brits in Kranjska Gora

Billy Major and Dave Ryding secured top 30 berths in the Kranjska Gora Slalom, with Laurie Taylor narrowly missing out on the second run with a 33rd place finish.

On a famously challenging surface, Major was the pick of the Brits coming 22nd after a solid second run performance, with Ryding marginally back from him in 24th spot.

Davies and Johns both in top 30 in Gudauri

Ollie Davies and Scott Johns both featured in the top 30 in the Gudauri Ski Cross World Cup races, finishing 29th and 30th respectively in the second of the weekend double header.

Having struggled in qualification for the first World Cup, the British pair looked in immediately better form in the second coming through comfortably in qualification, before delivering solid races to finish inside the top 30 positions in the Georgian resort.

Ski Cross and Snowboard Cross World Cup seasons resume, as athletes spread across Europe, North America, and Asia

Park & Pipe World Cup – Aspen

Aspen plays host to one of the biggest Park & Pipe World Cup meets of the season, with Freeski and Freestyle Snowboard athletes in action across Halfpipe, Slopestyle, and Big Air competitions.

A sizeable British contingent will be set to compete, with Kirsty Muir set to make her return from injury after more than 12 months out of action, Mia Brookes looking to cement a second consecutive Big Air Crystal Globe, and Caoimhe Heavey lined up for her first World Cup appearance of the season.

Zoe Atkin will be back in action in Freeski Halfpipe as will Liam Richards, while in Freestyle Snowboard Halfpipe, Gidget Holden, Siddhartha Ullah, and Aaron Wild are all set to compete.

The Freestyle Snowboard Big Air and Slopestyle contests will see Maisie Hill and Txema Mazet-Brown line up alongside Brookes, and in the Freeski contests, Chris McCormick is confirmed to compete, with Tom Greenway on the standby list.

Aspen World Cup – British Line-Up:

Alpine Slalom World Cup – Schladming

The legendary Schladming Night Slalom race will see Billy Major, Dave Ryding, and Laurie Taylor in action, after a successful Kitzbuehel race which saw Ryding and Taylor share 16th spot.

One of the most iconic races on the annual Slalom circuit, Britain’s best Schladming result remains Ryding’s eighth place finish in 2020, while last year’s race saw Ryding finish highest of the Brits in 14th position.

Schladming World Cup – British Line-Up:

Para Biathlon World Cup – Val di Fiemme:

Scott Meenagh‘s 2024/25 campaign continues with the first of the year’s Para Biathlon World Cups in Val di Fiemme. Coming just ahead of the Para Biathlon World Championships early next month, Meenagh is set to compete across two days of action in the well-regarded Italian resort.

Val di Fiemme World Cup – British Line-Up:

Snowboard Cross World Cup – Beidahu

The next step on the Snowboard Cross World Cup circuit takes Charlotte Bankes and Huw Nightingale to Beidahu, in the Chinese province of Jilin, made famous as the site of the 2007 Winter Asian Games.

Following the cancellation of the Dolni Morava World Cup races, Beidahu marks just the second stop on the 2024/25 SBX World Cup calendar, with competitions coming thick and fast throughout February and March, following this weekend’s double-header.

Beidahu World Cup – British Line-Up:

Moguls World Cup – Val St. Come

Following successful returns from injury at least weekend’s Waterville World Cup from Makayla Gerken Schofield and Will Feneley, the full Moguls squad heads to Val St. Come with some encouraging results and positive progress under their belt.

Joining Makayla and Will in the line-up will be the two youngest members of the team, Cali Carr and Mateo Jeannesson.

Val St. Come World Cup – British Line-Up:

Ski Cross World Cup – Veysonnaz

The two-man World Cup line-up of Ollie Davies and Scott Johns are both set to compete in this weekend’s Veysonnaz World Cup, a race which marks the mid-point of the Ski Cross World Cup season.

Double header races will see qualification runs on 30 and 31 January, with Finals set for 1 and 2 February.

Veysonnaz World Cup – British Line-Up:

Where to Watch

British audiences can tune in to Eurosport to follow the Schladming Slalom, Val St Come Moguls, Veysonnaz Ski Cross, and Aspen Park & Pipe World Cup competitions throughout the week.

Mia Brookes and Jaz Taylor delivered World Cup podiums on another weekend of British snowsport successes

Brookes dominant in Brilliant Laax showing

An already spectacular season from Mia Brookes added another World Cup victory as the teenager laid down a phenomenal display at the Laax Open Slopestyle World Cup.

After a comfortable qualifying run at a venue that practically counts as a home park, Brookes set the bar at an unmatchable 84.86 in the first Final run, ensuring her second run counted for little more than a victory lap. In a performance shot through with the style and technical supremacy that has become a hallmark of her riding, Brookes’ margin of victory stood at more than seven points, with Zoi Sadowski Synnott in second on 77.29 and Kokomo Murase in third on 71.15.

The performance gave Brookes her fifth World Cup podium and third World Cup victory of the season, while also marking a first World Cup victory in the Slopestyle discipline, which she famously took a World Championship title in at 16.

Elsewhere in Laax, Maisie Hill took 16th in the Women’s Freestyle Snowboard competition, Chris McCormick delivered his best Slopestyle World Cup performance of the season to finish in 16th in the Men’s Freeski, Siddhartha Ullah and Aaron Wild finished 28th and 34th respectively in Men’s Snowboard Halfpipe, Txema Mazet-Brown was solid with 30th in Men’s Freestyle Snowboard, and James Pouch came 52nd in Men’s Freeski.

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Ryding and Major secure World Cup points in Wengen

On the notoriously challenging Wengen piste, Dave Ryding and Billy Major took more Slalom World Cup points with 19th and 26th place finishes respectively, while Laurie Taylor just missed out on a second run coming in 34th.

The result gives Ryding his sixth top-20 finish in seven World Cup races this season, while Major made the top-30 for the second consecutive World Cup, while Ryding’s second run saw him deliver the second fastest time in the field.

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Taylor delivers double podiums in Carezza

Jaz Taylor‘s imperious Telemark Sprint World Cup form continued with first and second place finishes at the Carezza World Cup this week. The results leave Taylor, the defending Crystal Globe holder, top of the overall standings with 340 points to Argeline Tan’s 265, with Tan’s fellow French athlete Augustine Carliez in third.

In the Men’s races, Hamish Ross finished 23rd and 25th.

The Telemark tour continues into Melchsee-Frutt with Sprint and Parallel Sprint World Cups in the coming week.

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Musgrave continues to impress in Les Rousses

The evergreen Andrew Musgrave continued his impressive form with an 11th place finish at the Les Rousses 10km F World Cup race this weekend, alongside 31st spot in the 20km C Mass Start. The result gives the 34-year-old his sixth top-20 finish of the season as well as his best ever result in Les Rousses, improving on the 17th place he secured at the same event in 2023.

And the rest…

The Pyha Para Snowboard World Cup saw heavy disruption after overnight rain ahead of the first day of competition saw the opening World Cup of the weekend cancelled due to dangerous conditions. In the second scheduled set of races, James Barnes-Miller was pick of the bunch with an eighth place finish.

Victoria Palla continued her Alpine Slalom World Cup progress with another outing in Flachau, but was unable to complete the first run, while in Ski Cross Ollie Davies managed 41st in the first World Cup’s qualification run followed by a DSQ in the second.

Header Image: Kristina Lubyova/GB Snowsport

Pre-Christmas podium rush in excellent week for GBS athletes

Simpson and Poth take Gold in Courchevel

Neil Simpson and Rob Poth delivered a timely reminder of their class and racing capabilities at the Courchevel Para Alpine GS World Cup this week, securing Gold in the week’s second race, after a second run DNF when well positioned in the opening contest.

The result marks a first World Cup podium for Simpson since the 2022/23 season, having been absent from snow for the majority of the 2023/24 season, and provides a meaningful springboard back into elite competition as the clock ticks towards the Milan-Cortina Paralympic Winter Games, where he will be due to defend the Super-G title won alongside his brother, Andrew, in Beijing.

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Atkin strikes Silver in Copper

Zoe Atkin delivered her finest performance of the season so far, and one of the best demonstrations of the richness of her talent as a Halfpipe skier, with a Silver medal winning show at the Copper Mountain Halfpipe World Cup.

Having finished outside of the podium positions in Cardrona and Secret Garden Atkin soared to her fourth World Cup podium of the calendar year in a brilliant contest that saw the Brit battling it out with China’s Eileen Gu and Cassie Sharpe of Canada in a contest which saw the rankings determined on the third and final run.

In the end, Atkin’s score of 89.75 was enough to hold off Sharpe, who secured third with an 89.00, and sat only marginally behind Gu whose first round score of 90.50 took the honours on the day.

In the Men’s Freeski contest, Liam Richards impressed again with a 16th place finish, while in Freestyle Snowboard, Siddhartha Ullah took the best result coming 23rd, with Aaron Wild and Gidget Holden also representing Britain in the men’s and women’s competitions respectively.

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Taylor doubles up in Telemark Sprint opener

Jaz Taylor‘s reign as Telemark Crystal Globe holder got off to a strong start at the Pinzolo Sprint World Cup opening races, taking Gold and Bronze across the week’s two races.

At the venue which marked the springboard towards her overall title glory last season, Taylor’s racing instinct and technical strength was on clear display amid challenging conditions, with weather rapidly setting in.

The results leave Taylor top of the nascent Overall World Cup standings with two races completed, ahead of Bjoernstad Konow of Norway, and France’s Augustine Carliez and Argeline Tan who share third spot.

Elsewhere, Jamie Dykes, Josh Wisbey, Hamish Ross, and Matthew Deane all competed in the Men’s Sprint races, with Dykes’ second race 25th place the pick of the performances.

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Ski Cross team impress in Arosa and Innichen

Ollie Davies and Scott Johns delivered impressive showings in Arosa and Innichen, with Davies landing two top-10 finishes, and Johns the highest World Cup finish of his career to date.

For Davies, the pick of the races was the first Innichen World Cup, which saw him take victory in the Small Final, securing fifth place and the second best World Cup finish of his career, behind his Reiteralm Silver medal in 2023. The Arosa World Cup, meanwhile, saw him clinch tenth spot and an at-the-time sixth top-10 World Cup finish, marking a promising return from the season’s early races.

Johns, meanwhile, in his first season of full-time World Cup racing managed a career-first top-30 finish and the first FIS World Cup points of his career with an excellent performance in Arosa, highlighting the 21-year-old’s excellent potential in only his sixth World Cup race.

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Ryding lands yet another top-10 in Alta Badia

Dave Ryding continued to fly the flag for British Alpine skiing with a powerful top-10 finish in the Alta Badia Slalom. His eighth place finish, 2.04s behind race winner Timon Haugan, marked a third consecutive top-10 performance for the 38-year-old, putting him only one top-10 finish behind his overall record from last season with the majority of the race calendar still to come.

Fellow Brits Laurie Taylor and Billy Major took 32nd and 36th spots respectively, each narrowly missing out on a second run in the final pre-Christmas Slalom races.

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Jeannesson 15th in Bakuriani

Mateo Jeannesson landed an impressive fifteenth place finish at the Bakuriani Dual Moguls World Cup, following up a 26th place finish in the individual Moguls the previous day.

Para Alpine and Telemark teams set for first World Cups, with busy calendar across six disciplines

Ski cross World Cups – Arosa and Innichen

Ollie Davies and Scott Johns will face their second and third World Cup contests of the season in a busy pre-season blast of European competition. After disappointment in the opening Val Thorens World Cup, Davies and Johns have both qualified for Finals in this evening’s Aroso World Cup, with both then making the cross-country journey to Innichen for races across 19-21 December.

Arosa and Innichen Ski Cross – British Line-Up:

Alpine Slalom World Cup – Alta Badia

After a promising weekend of action in France, the Men’s Slalom team are headed for the Italian resort of Alta Badia for the final pre-Christmas World Cup of the season on 23 December. A tenth place from Dave Ryding in 2020 marks the best British World Cup result at the resort, where the team will be looking to build on an encouraging start to the 2024/25 Slalom calendar.

Alta Badia Slalom – British Line-Up:

Moguls World Cup – Bakuriani

Mateo Jeannesson marks the sole British entrant for the Bakuriani Moguls World Cup this weekend, bringing to a close the team’s pre-Christmas calendar. The competition will mark Jeannesson’s second visit to the Georgian resort following the 2023 World Championships, which saw him secure a brace of top-30 finishes.

Bakuriani Moguls – British Line-Up:

Halfpipe World Cup – Copper Mountain

A potential five-athlete line-up awaits for the first North American Halfpipe World Cups of the season, hosted at Copper Mountain. Zoe Atkin and Liam Richards are set for action in the Freeski competition, while Siddhartha Ullah, Aaron Wild, and potentially Gidget Holden (if a late entry spot becomes available) will step up in the Freestyle Snowboard contest.

Copper Mountain Halfpipe – British Line-Up:

Para Alpine GS World Cup – Courchevel

Neil Simpson and Guide Rob Poth are set for their first action of the season with a double-header GS World Cup across 19-20 December. The iconic French resort of Courchevel will mark its first instance hosting a Para Alpine World Cup, with a strong field expected to compete.

Courchevel Para alpine GS – British Line-Up:

Telemark Sprint World Cup – Pinzolo

The first Telemark World Cup races of the season will see reigning Crystal Globe holder Jaz Taylor looking to pick up where she left off last season, as part of a five athlete British line-up featuring three World Cup debutants. Matthew Deane, Hamish Ross, and Josh Wisbey will make the first World Cup level starts, with Jamie Dykes rounding out the British line-up for the traditional season openers.

Pinzolo Telemark Sprint – BRitish Line-Up:

How to Watch:

Alpine, Ski Cross, Moguls and Halfpipe action will all be available for broadcast in the UK on Eurosport, while the Courchevel Para Alpine World Cup races are due to be streamed via the Courchevel website.

Cross-Country and Slalom seasons continue alongside first action for three disciplines

Snowboard Cross World Cup, Cervinia

Charlotte Bankes and Huw Nightingale will face their first World Cup action of the season in the Italian resort of Cervinia this weekend. With qualification scheduled for Friday and finals set for Saturday, the season opener takes the team to a course which has seen three podiums for Bankes, with bronze in 2018 followed by bronze and gold in the 2022 double-header contest.

Cervinia Snowboard Cross – British Line-Up:

Para Biathlon World Cup – Vuokatti

Scott Meenagh‘s Para Nordic season also begins this week with three Para Biathlon races at the Vuokatti World Cup. Across the five day contest, Meenagh is slated to start in the Biathlon Sprint, Biathlon Individual, and Biathlon Sprint Pursuit competitions, marking the start of an intense season of Para Nordic competition, including World Championships in early 2025.

Vuokatti Para Biathlon – British Line-Up:

Alpine Slalom World Cup – Val d’Isere

The Alpine Men’s Slalom team of Billy Major, Dave Ryding, and Laurie Taylor head for the French resort of Val d’Isere for the latest race in the Slalom World Cup calendar. Site of a fifth place finish for Ryding in 2021, the course will be hosting its first World Cup since 2022, when Lucas Braathen, Manuel Feller, and Loic Meillard took podium places.

Val d’Isere Alpine Slalom – British Line-Up:

Cross-Country World Cup – Davos

Fresh from their exploits at last weekend’s Lillehammer World Cup, James Clugnet, Andrew Musgrave, and Andrew Young represent British interest at the Davos World Cup races this weekend. The resort, which will feature a 50th-anniversary celebration this weekend, has fond memories for British Cross-Country skiing, marking the venue of Young’s storming second-place finish in the 2020 Sprint World Cup races, which stands as the joint best World Cup result for a British Cross-Country skier.

Across the weekend’s races, Brits will feature in the Team Sprint F, the Sprint F, and the 20km C.

Davos Cross-Country World Cup – British Line-Up:

Ski Cross World Cup – Val Thorens

The first Ski Cross World Cups of the season saw disappointment for Ollie Davies and Scott Johns, with both eliminated during qualification stages. Amid difficult weather conditions which saw the first day’s qualification run suspended and rescheduled, both athletes fell short of the cut-off for Finals, with attention now turning to next week’s Arosa World Cup.

Val Thorens World Cup – British Line-Up:

How to Watch:

Viewers in the UK can follow the action for the Alpine, Snowboard Cross, and Cross-Country World Cups live on Eurosport.

We are delighted to confirm that Prime Accountants Group will fully fund the Ski Cross team for the 2024-25 season

Prime Accountants Group, a West Midlands accountancy practice, has been announced as a partner for GB Snowsport for the upcoming season to fund the Ski Cross team’s athletes’ coaches, technicians, and expenses.

Prime, which has offices in Solihull, Birmingham, and Coventry, has stepped in to support GB Snowsport and provide much-needed additional investment in the run-up to the Milan-Cortina Olympic qualifying period.

Morgan Davies, Managing Director of Prime Accountants Group, said:

“Ski Cross is a sport where hundredths of a second matter and can be the difference between qualifying for major events.

“Countries such as Canada, France, and Switzerland provide significantly more funding to their athletes and for GB athletes to compete at this level without backing is an impossible task.

“Supporting the team is bigger than looking after one individual and is simply about providing the athletes with an environment to deliver. It is increasingly up to businesses to help fund those dreams.”

Ski Cross World Cup Squad racer Ollie Davies has raced regularly on the World Cup circuit and in 2023 took silver at the Reiteralm World Cup.

However, there is very limited UK funding in place for the discipline and an athlete in Ollie, who has already demonstrated the ability to compete with the best in the world.

Alongside its backing for Ollie and the GB Snowsport Team, Prime has supported Solihull skier Scott Johns – son of Prime director Kevin Johns – since he first qualified for the Youth Olympic Winter Games in 2020.

“We’ve taken the decision to support GB Snowsport for at least the 2024/25 season and we are committed to continuing to work with the organisation longer-term to find solutions to funding challenges,” added Morgan.

Vicky Gosling, GB Snowsport Chief Executive, said:

“We’re delighted to welcome Prime Accountants Group on board for the 2024/25 season.

“Our Ski Cross team have delivered some really impressive results in recent years, and the support that Prime bring coming into the new season will allow us to invest int he team set-up as the critical Milan-Cortina Olympic qualifying period gets underway.

“This is a really exciting time for British Ski Cross, and we look forward to getting the season started at the Val Thorens World Cup this month.

The Ski Cross season gets underway with the Val Thorens World Cup this weekend, with World Championships set to take place in St Moritz in March 2025.