James was born and raised in the mountains around Grenoble, France. As soon as he was old enough to stand he was put on skis. While his older brothers preferred snowboarding, he chose Cross Country skiing. By the age of 9, he was already doing his first races. He joined the British team by the age of 16, and has evolved through the GB pathway system to the highest level.
He made his World Cup debut at Ruka, Finland in November 2017, and scored his first world cup points (top 30) in Davos, Switzerland in December 2018. James has had 3 World Cup top 10s, and his best individual result is finishing 6th at the World Cup in Davos in 2022.
We are devastated to learn of the passing of former GB Snowsport athlete Mathi Avent.
A widely respected and much-loved member of the Alpine and Ski Cross teams, Mathi represented Britain with distinction and dedication over many years in FIS, World Junior Championships, and Europa Cup competitions.
Everyone at GB Snowsport is deeply saddened by Mathi’s passing; our thoughts, and the thoughts of the snowsport community, are with Mathi’s friends and loved ones at this difficult time.
Anyone who knew Mathi is invited to share their memories celebrate his life at https://www.kudoboard.com/boards/36uC4wSL/Mathieu-Avent
We are devastated to learn of the passing of former GB Snowsport athlete Mathi Avent.
A widely respected and much-loved member of the Alpine and Ski Cross teams, Mathi represented Britain with distinction and dedication over many years in FIS, World Junior Championships, and Europa Cup competitions.
Everyone at GB Snowsport is deeply saddened by Mathi’s passing; our thoughts, and the thoughts of the snowsport community, are with Mathi’s friends and loved ones at this difficult time.
Anyone who knew Mathi is invited to share their memories celebrate his life at https://www.kudoboard.com/boards/36uC4wSL/Mathieu-Avent
The wait’s nearly over ✨
The Slalom World Cup season begins in Levi 🇫🇮⛷️
Are you excited?👀
#gbsnowsport #alpineskiing #slalom #fusalp
The wait’s nearly over ✨
The Slalom World Cup season begins in Levi 🇫🇮⛷️
Are you excited?👀
#gbsnowsport #alpineskiing #slalom #fusalp
Rails, sunshine, and solid prep down in Cardrona 🇳🇿☀️
@zmaizz keeping it fun while getting ready for the World Cup season 🙌
📸: @kos.verified
@dragoneurope @stanceeurope @oneilleurope @nideckersnowboards
#gbsnowsport #parknpipe #rails
Rails, sunshine, and solid prep down in Cardrona 🇳🇿☀️
@zmaizz keeping it fun while getting ready for the World Cup season 🙌
📸: @kos.verified
@dragoneurope @stanceeurope @oneilleurope @nideckersnowboards
#gbsnowsport #parknpipe #rails
🎙️ Fresh off his World Cup debut, Freddy Carrick-Smith sat down with the Skiing is Believing podcast to reflect on the experience, what he’s learned, and what’s driving him this season⛷️✨
Give it a listen to hear Freddy’s thoughts on stepping into the World Cup start gate for the first time, and where he’s aiming next✨
#SkiingIsBelieving #GBSnowsport
🎙️ Fresh off his World Cup debut, Freddy Carrick-Smith sat down with the Skiing is Believing podcast to reflect on the experience, what he’s learned, and what’s driving him this season⛷️✨
Give it a listen to hear Freddy’s thoughts on stepping into the World Cup start gate for the first time, and where he’s aiming next✨
#SkiingIsBelieving #GBSnowsport
Just in case you missed it earlier… it’s 100 days to go until @milanocortina2026 (and Dave wants to make sure you know)😂
#gbsnowsport #100DaysToGo
Just in case you missed it earlier… it’s 100 days to go until @milanocortina2026 (and Dave wants to make sure you know)😂
#gbsnowsport #100DaysToGo
100 days until @milanocortina2026 💯
Here’s what it means to our athletes💪
#gbsnowsport #olympicgames #100daystogo
100 days until @milanocortina2026 💯
Here’s what it means to our athletes💪
#gbsnowsport #olympicgames #100daystogo
100 days to @milanocortina2026 Olympic Winter Games⛷️🏂🇮🇹
The dream’s getting real✨
#100DaysToGo #RoadToMilanCortina
100 days to @milanocortina2026 Olympic Winter Games⛷️🏂🇮🇹
The dream’s getting real✨
#100DaysToGo #RoadToMilanCortina
🇬🇧 World Cup debut done ✅
Freddy Carrick-Smith storms into his first ever World Cup start at Sölden with an impressive run of 1:02.35, finishing 54th, just +4.17 off the leader💪
A huge step in the young Brit’s journey, the first of many🔥
#fisalpine #worldcupsolden #solden #giantslalom #gbsnowsport
🇬🇧 World Cup debut done ✅
Freddy Carrick-Smith storms into his first ever World Cup start at Sölden with an impressive run of 1:02.35, finishing 54th, just +4.17 off the leader💪
A huge step in the young Brit’s journey, the first of many🔥
#fisalpine #worldcupsolden #solden #giantslalom #gbsnowsport
@https://www.instagram.com/jimmycluggz
